Benefits of Search Engine Optimization

In very simple language search engine optimization is technique by which you can promote your website in search engine’s top results. These days are of online marketing and the Indian internet market is booming at very fast rate. Every business firms are launching website on internet to achieve online identification to their business.

But guys only launching a website on internet may not bring a huge business for your company. Suppose if any person cannot find your website on internet search engines then what is the use of your website. Targeted traffic is most important to generate online sales transactions for your business. And thus search engines have become crucial tools in determining optimal presence on Internet. Achieving relevant - high SERP (Search Engine Results Position) is one of the best way to ensure highly targeted traffic.

Millions of visitors are searching for various products daily on internet using various search engine like google, yahoo, lycos, altavista, msn etc., Search engine generate almost 80% to 90% internet traffic and probable responsible for 50% to 60% of all e-business transactions. Whenever we are talking about the traffic to website, the term SEO (Search Engine Optimization) comes first. SEO activities can help you to make a remarkable difference by increasing traffic to website. Search Engine Optimization (SEO) is the process of developing, customizing and retooling a website so that it achieves sustained high ranking on top search engine for important keywords or key phrases relevant to your business. Search engine optimization process is a process -  techniques which involves search engine submission, link building, keyword research and analysis, search engine compatible analysis, title & meta tags modification, anchor text – hyperlink optimization and crawler friendly copywriting to improve your website’s SERP ranking.

High search engine ranking is challenge for all the website launched on internet and the only solution is search engine marketing and optimization. Search engine friendly designed website ranked high in most of the top search engines. Search engine optimization ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found to the visitors. Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site.

Major factors affecting the Search Engine Ranking Positions (SERP)

1) Title of your webpage:
The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser. This is most important tag considered by almost all search engines to assign you good SERP.

2) Contents of the page:
Contents mean text in the body of the page. Now a days this is another most important factor in the eyes of search engines like google. Search engine loves unique contents and like to see around 300 to 500 words on every page with good keyword density.

3) Page Heading Tags – H1, H2, H3 etc:
According to search engines any text that is written on the H1 tags is has the highest importance in the website and subsequently give lower importance to H2, H3, etc. These tags are useful while giving heading to the small paragraphs on web page.

4) Anchor Text:
Anchor text means hyperlink given from the keywords or text. Search engine gives importance to those keywords which are in anchor text. Anchor text enhances the relevance of the target page i.e. linked from that text.

5) Internal Linking:
Internal linking mean linking structure of your website. It should be visitors friendly as well as search engine friendly. Deep linking affects SERP. So your linking should be properly linked from page to page, easy to navigate and not cortically deep linked i.e. www.xyzdomain.com/folder/folder1/folder2/index.htm

6) Link Popularity:
Link popularity means numbers of website all around the world linking to your website. More the inbound links you have more importance given by search engines especially by google to rank high in its natural search engine results.

So guys work on these factors and get good search engine ranking results.

About Me - Manish Parkar

Hi Guys n Girls,

My name is Manish Parkar, resident of Mumbai, India. I am working in an advertising agency in Mumbai as a search engine optimizer. I am starting this personal blog to provide you free guidance on how to optimize your website for the top ranking in search engines like google, yahoo and msn.You will get good search engine optimization tips within few days. In the mean time please go through this : http://manishparkar.blogspot.com/ to learn more. You can contact me directly at elle19570@rediffmail.com for your queries related to SEO.

Chao